Why Franchise With Planet Fitness?
BROAD DEMOGRAPHIC APPEAL
We cater to the 80% of the population that does not belong to a gym.*
The Judgement Free Zone®
Our judgement-free environment appeals to first-time gym users (which accounts for 40% of our members).
BRAND AWARENESS
We outrank all of our competitors in top-of-mind awareness – and those numbers are growing!
NAMED IN TOP 500
Entrepreneur named Planet Fitness #28 in their annual Franchise 500 list in 2023.
Our Members Love Us
Newsweek named Planet Fitness #3 in the Fitness Centers category for "America's Best Customer Service" in 2023.
FAST GROWING
Planet Fitness ranked #9 in Entrepreneur's "2019 Fastest Growing Franchises."
NAMED ONE OF THE BEST FRANCHISES BY FORBES
Planet Fitness was ranked #3 by Forbes in the high investment category in America's Best & Worst Franchises in 2018.
What Franchisees Have to Say
When you look at our clubs today, there are clubs that are 30 or 40,000 square feet that are Planet Fitnesses, and that’s grown exponentially from that 12 to 15,000 square foot size that we started off with. We’re definitely going to be able to evolve but keep that brand.
CJ Bouchard
My mom … would not have walked into a Gold’s Gym that I owned before. She would have walked into one of these. This is for everybody. Everybody and anybody can belong.
Gerald Kennedy
We systematically, fundamentally, single-handedly changed the fitness industry. We’re so innovative and we’re so true to our model, and passionate … (the competitors) will never catch us.
Dave Leon
I still remember way back when we were speaking to (the owners) and they were saying, ‘with Planet Fitness we’re giving you steak but we’re charging you the hamburger price’ – and I think we’ve taken that a whole step further. I think it’s more like filet now.
Frank Kindler